People have loved to gossip since the beginning of time. With the advent of social media, these previously face-to-face conversations have shifted into the online realm. But the fact remains that gossip is hard to track. Unless you're part of the conversation or it's occurring within your social channels, it can be challenging to know who's talking about you and what they're saying.
If you're directly logged into a social network, then you can see your friends' posts and immediately know if they're talking about you. But what about people that you aren't direct online friends with? What about blog posts that mention you? What about references that misspell your name? What's the best way to monitor your reputation online?
You could always search your name, username, and domain many times each day or you can take advantage of the various tools that exists to help you track your reputation. It's never been easier to see whose talking about you than today yet most still don't realize what's available out there. Here are several fantastic options to help you out.
There are several paid online services that will track every time you are mentioned anywhere on the internet and provide this information to you in easy to ready graph format. These services vary in terms of cost and gathered information.
If you aren't interested in paid options, there are more DIY ways of tracking your name online. You can really gather lots of information, it just takes a little more time to set it up.
You can set up a Google Alert for your name, which means that Google will send you a daily email with any information that it finds about your name. You also have to option to get updated in real time or on a more limited basis. This is a really good way to get an overall idea of what people are saying about you online.
Twitter allows you to search for your name and any tweet that mentions who will automatically appear in your search stream.
If it is appropriate, make sure that you respond to posts that talk about you whether it's negative or positive. If a post is positive, responding with a thank you is always nice. If the post happens to be negative, try to politely address the issue. Stay engaged in online discussions!